Education is perhaps the most important component of the entire two-day conference. Each day is filled with numerous sessions all focused on educating farmers and processors on current trends, changes in the industry, etc. These educational sessions are focused on numerous aspects of production, processing, and marketing. Some of the sessions are in lecture format or roundtable format, while others are live demonstrations or even hands-on demonstrations. Past educational sessions include using social media, a look at emerging markets, how to survive a recall, improving genetics, building farmer and processor relationships, etc. Educational sessions are presented by local industry players as well as experts from across the country.